Last updated: March 2026
WordPress to Pinterest automation means every post you publish becomes a Pinterest pin automatically - no design work, no manual uploading, done in about 60 seconds.
This guide shows you exactly how to connect WordPress to Pinterest using Make.com, AI-generated images, and the Pinterest API. No coding required.
This tutorial builds on the strategy covered in the WordPress Pinterest Automation Guide. You can find more walkthroughs in the automation tutorials section.
What Does WordPress to Pinterest Automation Do?
WordPress to Pinterest automation turns every new blog post into a published Pinterest pin - automatically. The moment you hit Publish, the workflow runs. No copy-pasting, no Canva designs, no manual uploads.
The automation handles four tasks in sequence:
- WordPress sends your post data through a webhook
- AI writes a Pinterest-optimised title and description
- AI creates a vertical pin image
- Pinterest publishes the pin with a link back to your article
Once set up, every new post produces a complete pin within about 60 seconds of going live.
Two Ways to Set This Up (Choose Your Path)
If your goal is to automate Pinterest from WordPress, you have two options:
Path 1: DIY setup (this tutorial). Follow the steps below to build the workflow yourself using Make.com, WP Webhooks, and your own OpenAI prompts. This path gives you full control and is free to assemble.
Path 2: Use the ready-made Auto-Poster. Skip the build entirely. The WordPress Pinterest Auto-Poster includes a pre-configured Make.com blueprint, AI prompts, a PDF setup guide, and email support. Most users are up and running in 15 minutes.
You are currently on Path 1. Follow the steps below in order.
How the WordPress to Pinterest Workflow Works (Step by Step)
Step 1: WordPress sends a webhook
Install the free WP Webhooks plugin on your WordPress site. It notifies Make.com the moment a post goes live. The webhook sends:
- Post title
- Post content
- Permalink
- Featured image URL
This gives the automation everything it needs to generate a pin.
Step 2: Make.com processes the post
Make.com receives the webhook and runs a visual workflow. It extracts your content, writes a Pinterest-optimised title and description using OpenAI, generates an image prompt, creates a vertical 2:3 pin image, and writes SEO-friendly alt text.
Every prompt is editable. You can adjust tone, keywords, hashtag style, and image style to match your niche.
Step 3: Pinterest publishes the pin
Make.com connects to your Pinterest Business account via the official API. The Create a Pin module asks for your Pinterest Board ID to target the right board. The completed pin - image, title, description, alt text, and link - is published to your selected board automatically.
For more detail on the AI image generation side, the AI Pinterest pin generator guide explains how the image generation step works.
What Do You Need to Connect WordPress to Pinterest?
This is the full list of components. All are free to set up except the OpenAI API usage.
| Component | Cost | Purpose |
|---|---|---|
| WordPress site | None | Your publishing platform |
| WP Webhooks plugin | Free | Sends publish triggers to Make.com |
| Make.com account | Free tier works | Runs the automation workflow |
| OpenAI API key | ~$0.05 per pin | AI copy and image generation |
| Pinterest Business account | Free | Required for Pinterest API access |
The free Make.com tier is enough for most bloggers publishing up to a few posts per week.
Can You Set Up WordPress to Pinterest Without Coding?
Yes. This is a fully visual setup with no programming required. The only tasks are connecting WordPress, Make.com, and Pinterest - all done through their web interfaces.
Follow these five steps for the DIY wordpress pinterest tutorial:
- Install WP Webhooks on your WordPress site
- Import the Make.com blueprint (.json file)
- Connect your Pinterest Business account in Make.com
- Add your OpenAI API key
- Publish a test post to confirm the workflow runs
Total setup time for the DIY path is around 20 to 30 minutes. If you use the ready-made blueprint in the WordPress Pinterest Auto-Poster, most users finish in 15 minutes.
How Do You Customise the AI-Generated Pins?
Every AI component in this auto post pinterest wordpress workflow is fully editable. You are not locked into a default output style.
You can customise:
- Tone and style of the pin title (formal, casual, curiosity-driven)
- Keyword focus in the description
- Number of hashtags and hashtag style
- Image style passed to the AI (clean, minimal, soft lighting, illustrated)
- Alt text pattern for accessibility
All prompts live inside Make.com under the configuration modules. Editing takes a few seconds per prompt - no rebuild required.
What Are the Limitations of WordPress to Pinterest Automation?
Being honest about what this workflow does and does not do matters. Here are the real limitations:
- Triggers on new posts only. The webhook fires on first publication. Updating an existing post does not create a new pin unless you set up a manual trigger.
- AI images have a recognisable style. You can adjust the prompt, but you cannot produce custom branded graphics with specific fonts or logos.
- OpenAI costs scale with volume. At around $0.05 per pin, costs stay low for most bloggers - but high-volume publishers should factor this in.
- Pinterest API rate limits apply. You cannot post unlimited pins in a short window.
- OpenAI API account required. You need a funded OpenAI API account (separate from ChatGPT Plus).
These limitations apply to any wordpress to pinterest automation built on the Pinterest API.
Manual vs Automated Pinterest Posting (Time Comparison)
Here is what the time difference looks like per post when you automate pinterest from wordpress versus doing it manually:
| Task | Manual Time | Automated Time |
|---|---|---|
| Write pin title | 3 minutes | 2 seconds |
| Write description | 5 minutes | 3 seconds |
| Design a pin image | 10 to 15 minutes | 15 seconds |
| Add hashtags | 2 minutes | Included |
| Upload to Pinterest | 3 minutes | Automatic |
| Total | 22 to 28 minutes | Around 25 seconds |
For a blogger publishing four posts per month, that is roughly two hours of manual Pinterest work saved every month - without any change to your publishing routine.
Frequently Asked Questions
What is WordPress to Pinterest automation?
WordPress to Pinterest automation is a workflow that turns every new WordPress post into a published Pinterest pin automatically. When you publish a post, a webhook sends the data to Make.com, AI generates the image and copy, and the pin is posted to Pinterest - all without manual steps.
Does this work with any WordPress theme?
Yes. The WP Webhooks plugin works independently of your theme. It does not matter whether you use Elementor, Divi, GeneratePress, or any other theme.
Does it work with scheduled posts?
Yes. The webhook fires when the post goes live - whether you publish immediately or schedule it for later.
Can I publish to multiple Pinterest boards?
Yes. You can add additional Pinterest modules in Make.com to post to more than one board per article.
How long does setup take?
The DIY path takes around 20 to 30 minutes. If you use the ready-made blueprint from the WordPress Pinterest Auto-Poster, most users are up and running in 15 minutes with the included PDF guide.
How much does it cost per pin?
About $0.05 per pin based on current OpenAI pricing. The one-time tool purchase is $29 with no recurring fees. Make.com's free tier covers most bloggers publishing a few posts per week.
Next Steps
If you want the full WordPress to Pinterest workflow, these three pages cover the strategy, the step-by-step setup, and the ready-made solution:
- Strategy: WordPress to Pinterest automation guide
- Implementation: How to auto post Pinterest pins from WordPress (tutorial)
- Solution: WordPress Pinterest Auto-Poster